Professional athletes have always recognized the marketing opportunity in product endorsements and computer games are no exception, even back to the early days of the home computer revolution. EA Sports’ Madden NFL franchise has become a massively successful string of hits, with individual titles often bringing in sales numbers and revenues matching any Hollywood superhero movie. Dr. J, Larry Bird and John Elway all licensed their likenesses to video games for various platforms in the 1980s.
I know next to nothing about sports, so I’m not sure if Dave Winfield was ever a household name with baseball fans, but his Dave Winfield’s BATTER UP! from Avant-Garde Publishing was less a game than a “sports education” title. With an extensive guide on Dave’s tips and techniques for hitting, pitching and more, BATTER UP! aims to teach up and coming players everything they need to know about the mechanics of “America’s Game”.
If you’re a baseball fan, you probably already know that Winfield is still active in professional baseball today. After his 22-year career as player came to an end in 1996, he worked for FOX Sports as an analyst before joining the San Diego Padres front office, acting as the club’s Executive Vice President from 2001 – 2013. Winfield is currently special assistant to the Executive Director of the Major League Baseball Players Association. He was elected to the Baseball Hall of Fame in 2001 and is actively involved in philanthropy through his charity, The David M. Winfield Foundation.