The Apple IIc Book by Bill O’Brien

Scanned and posted The Apple //c Book – Your Complete Guide to Mastering Apple’s Newest Computer by Bill O’Brien. Mostly serving as an introduction to Apple 8-bit computers for new users as filtered through the prism of the Apple IIc, O’Brien’s book is about 20% IIc specific, generic Apple II information (using Applesoft, ProDOS, DOS 3.3, etc) comprising the rest. Today’s hobbyist won’t find much new here, as it lacks the technical depth of Gary B. Little’s Inside the Apple IIc, but it’s a well-written, fun beginner’s guide, and worth preserving.

Download the PDF here.

The Apple //c Book: Your Complete Guide to Mastering Apple's Newest Computer

The Apple //c Book: Your Complete Guide to Mastering Apple’s Newest Computer

applesource13 through 16, 18 and 19

Scanned and posted more applesource newsletters. This time, numbers 13 through 16, 18 and 19. Visit our applesource page here, or download the issues right here:

applesource13

applesource13 (Nov 1980)

applesource14

applesource14 (Dec 1980)

applesource15

applesource15 (Jan 1981)

applesource16

applesource16 (Feb 1981)

applesource18

applesource18 (Apr 1981)

applesource19

applesource19 (May 1981)

applesource22

applesource22 (Aug 1981)

Macintosh Selling Guide (Dec ’83)

This is the first edition of the Macintosh Selling Guide, a booklet designed by Apple to help acquaint dealerships and salespeople with the upcoming new computer.  The first portion of the pamphlet goes over the basics of Macintosh, how it stacks up against the IBM PC, where it fits in the Apple product family and some suggestions for how to approach potential new customers. As Apple introduced new models and related software and peripherals, the Selling Guide was updated and new revisions were mailed to dealers.

There are two loose single sheets, Here’s How to Own-A-Mac and Introduction Media Schedule.  The first outlines how current dealership employees can buy a Macintosh, Accessory Pack, ImageWriter printer and Carrying Case for $1,054; the second is a list of dates for important Macintosh PR events – fascinating stuff.

Also included is a Macintosh Questions and Answers packet (what we would call a FAQ nowadays).

This isn’t a Macintosh site, but I don’t really know anyone collecting and posting vintage Mac documentation, so I’ll probably just upload it to Asimov, but I won’t be setting up a page dedicated to the platform.  In the meantime, you can grab a copy here.

Macintosh Selling Guide (12/83)

Macintosh Selling Guide (12/83)

Software Arts, Inc. Press Releases

Scanned and posted a collection of press releases from Software Arts, Inc.

The Apple II’s “killer app”, VisiCalc was first published by Personal Software, Inc. The company later split into two semi-independent entities: VisiCorp, dedicated to publishing and marketing the world’s first electronic spreadsheet; and Software Arts, which was responsible for design and development.

The relationship between the two companies soon became contentious and eventually the former partners turned on each other, seeking to settle their differences in court.  VisiCorp complained that the products they were receiving from SA were late, buggy and defective.  SA countered that the software worked as advertised and that VisiCorp wasn’t living up to its end of the contract, failing to properly market VisiCalc and its supporting family of applications.

VisiCorp announced that it was revoking Software Arts’ license to develop VisiCalc; SA responded by announcing it would be developing and marketing new versions of the spreadsheet, independent of VisiCorp and that it had no intention to stop using the VisiCalc logos and titles.

The ugly legal battle cost both companies dearly, and the distraction contributed to VisiCalc’s rapidly eroding market share in its battle against the new IBM PC-based industry darling, Lotus 1-2-3.  Both companies eventually declared bankruptcy and were sold off to other concerns.

None of that history is included in these press releases, some of which have little to do with the Apple II (Spotlight for the PC, for example), but what’s here still provides an interesting glimpse into the history of a company whose product was key to Apple’s efforts to shift the perception that they were just a bunch of long-haired electronics hobbyists, to a serious computer company with real value to corporate America.

Visit our new Press Releases page to download the PDF.  It’s a little sparse there now, but I’ve got some neat Apple Computer Press Releases to add soon, and I’m always looking for donations and loans.

Press Releases

Click the image to visit the new Press Releases page.